technician in truck using tablet

7 Ways Turf Pride Uses Technology to Communicate About Your Lawn

Dave Petti

Having a great lawn is a key part of maintaining your curb appeal and home value in your Northeast Ohio community. 

It’s also a point of pride. You feel positive when you pull up your driveway and see that emerald green, thick lawn welcoming you home. 

front of house with green lawn and driveway

To get a great lawn takes great care. Hiring the right lawn care professional for the job can ensure your lawn receives all the nutrients and attention it needs. 

But you also want to work with someone you can trust and who keeps you updated on your lawn’s health and any issues. 

This is why good lawn care company communication is vital when you build a partnership with a service provider. 

At Turf Pride, we focus on the latest technology to ensure our lawn care company customer service remains high. Let’s talk about some of these technology tools that can benefit you.

7 Lawn Care Company Communication Technology Strategies

When you decide you don’t want to tackle lawn care services yourself to keep your lawn in good health and improve your curb appeal, you can’t help but compare companies as you research businesses to hire. 

green grass in front of house

As you compare apples to apples, you might end up asking yourself, “Do any of these companies offer lawn care company communication so I know what’s going on with my grass?” You don’t want to pick a company that doesn’t show up or doesn’t let you know when your lawn needs help. 

Let’s look at the lawn care company communication technology that Turf Pride uses to keep its customers abreast of their lawn health and care. 

1. Texting Is In

Today, texting keeps everyone informed of what’s going on. You might text your spouse about when you’re picking up your kids from a sports activity or school. You might text your friends to tell them you’re running late to a dinner party. Everything starts or is confirmed with a text; so why shouldn't your lawn care services company text too?

Turf Pride uses a texting program called Captivated to deliver notifications to our customers ahead of lawn care services. 

This is especially great lawn care company customer service for aeration and overseeding services to let customers know to have their sprinkler heads, invisible fences, and other items marked on their lawn before we arrive. We also text them a guide on how to take care of their lawn after an aeration and overseeding service to maximize results and keep a reminder handy for them to reference. 

technician in truck texting customer on tablet

Turf Pride lawn specialists also have work iPhones to use for accessing their routes each day and looking up customer information, as well as tools for things like weed identification. Tracking software ensures the main office knows where lawn specialists are on their routes so they can better inform customers of estimated arrival times or even send a lawn care technician to a customer’s home if there’s an issue or emergency. 

2. Smartphone Photo Opps 

Smartphones make taking pictures easy today. You can take photos of your kids playing outside and a plant you like or a color preference you want to remember. 

You can also take pictures of lawn issues as part of lawn care company communication. Turf Pride encourages its customers to send in photos when they have a problem so it can help speed up the diagnosis and treatment. 

looking closely at grass with technician

We have multiple templates that we can send to our customers to educate them on some of the most common lawn issues so they have tips at their fingertips they can use to make an immediate difference. 

3. Updated Customer Records

You want your lawn care company to remember things about your yard and your lawn that you’ve already shared with them. A good company will use technology to keep these records updated. 

Turf Pride uses SA5 to keep customers' account information and notes organized and available. 

We send emails to customers after services using this similar lawn care company communication technology to let them know what applications we made and if there are notes we want them to know about their grass, such as ways to improve their mowing or watering practices. These insights help improve their lawn and get the best results. 

customers looking at computer

4. Giving Lawn Care Specialists a Place to Quickly Communicate With the Main Office

Turf Pride uses an app called GroupMe internally as well to help improve lawn care company customer service. 

With this app, lawn specialists can communicate with the office staff to ask questions or report any equipment issues. They usually use this to send pictures of lawn issues to confirm diagnoses. This is a great learning tool for the entire team, keeping everyone on the same page of trends happening in Northeast Ohio lawns. 

Office staff answering the phone

5. Improving Lawn Measurement Accuracy

Measuring lawns is a key part of lawn care services. 

Technology enables online measurements of customers’ lawns to improve the accuracy of these measurements. We can use the tool to go around flower beds, sheds, pools, and anything that doesn't need to be counted in the square footage of the lawn. This way, our square footage is more precise, and customers only pay for treatment of the actual grass areas. 

customer service measuring lawns

6. Updated Call Logging and Voicemails

Calling in to report lawn care issues is a common need for customers. Lawn care companies who have a way of tracking calls and recording this information can stay ahead of customer issues and improve lawn care company customer service.

Turf Pride’s phone system is Voice For Turf, and it saves phone calls that we can later listen to. We also use these calls for training. Communication is very important to us and we want to make sure we are following through with our commitments to our customers. 

Also, our call log through SA5 keeps us updated with communication records. When a call comes in, we create a call log that adds what was discussed and the outcome. We can also add a follow-up date on these calls so we never miss it. If a customer requests speaking to a service manager, the technology adds the call to that manager’s list; they check the call log multiple times per day. Call logs are linked directly to customers’ accounts so anyone who speaks to the customer can see all previous conversations.

customer on the phone talking to turf pride

7. Social Media Updates

Another place we use technology at Turf Pride is on social media. 

We post 3 to 4 educational blogs each month and share those on our social sites to help teach Northeast Ohio residents and customers about proper lawn care practices. 

On social media channels like TikTok, we offer a mix of entertaining and educational videos as well.

The Advantages of Regular Lawn Care Company Communication  

In Northeast Ohio, premium lawn care services are worth it for the best looking and healthiest grass. And when those services come with elevated lawn care company customer service through advanced and updated technology, that improves communication and performance. 

When you’re looking for information on how to choose a lawn care company, seeking one that has great communication skills is a must. It means you’re going to get your questions answered promptly and you’re going to get clear and timely responses when you need them. 

If you’re looking for a business that prides itself on regular, clear, and concise communication, give Turf Pride a call. We’d love to come and assess your lawn and give you our expert insight, so you don’t have to worry about having poor-looking grass ever again. 

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Want to improve your lawn’s health and create a thicker, greener lawn? Turf Pride can help. Get started today with a free quote. Together, we’ll customize a plan that gives you the most attractive lawn on the block.

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